Targeting Archives - Mobile Marketing Magazine

Targeting

Targeting

Pushing the boundaries of measurement in an always-on mobile world

Jeff Richardson, product marketing manager at Kochava, looks at the value of mobile-first data in building and targeting audiences.

Targeting

Nearly two-thirds of ad spend is thrown away on low quality location impressions

Poor quality data and mis-targeted location impressions mean that almost two-thirds of what is spent on location targeting is wasted, according Location Sciences. The location intelligence firm conducted an analysis

Targeting

Adform introduces AI-powered cross-device targeting solution

Independent ad tech platform Adform has launched a cross-device targeting solution, which is backed by artificial intelligence (AI), expanding its existing identity management capabilities. The solution makes use of the

Targeting

Facebook is now providing users with more ad targeting information

Facebook has increased its advertising transparency, providing users with more information about the reasons they have been targeted with an ad and which businesses are utilising personal data. The ‘Why

Targeting

UK consumers are comfortable with AI if it means personalisation from brands

UK consumers are being put off by poor targeting and lack of personalisation from brands with only six per cent believing that product or service offers they receive are relevant

Targeting

Facebook used two-factor authentication numbers to target consumers

Facebook has confirmed that is making use of mobile phone numbers provided to the firm for security purposes to target those same consumers with advertising. The confirmation follows research work

Targeting

Google updates ad tools with more transparency and more control

Google has overhauled its ad controls for consumers, promising users more transparency and control when it comes to their data and ad experience. The new Ad Settings tool will help

Targeting

ex-Google directors 1plusX introduces keyword targeting for advertisers

Predictive data management platform 1plusX – founded by ex-Google directors Thomas Hofman and Jurgen Galler – has introduced an AI-powered keyword targeting functionality enabling advertisers and publishers to target more

Targeting

Honda will use Facebook to get owners to bring in faulty airbag vehicles for repair

Japanese automaker Honda will use Facebook’s targeting tools to reach the owners of its some vehicles with a series of public service announcements regarding the faulty Takata airbags they have.

Targeting

A Facebook like can enable advertisers to target people based on personality – research

Tailoring ads based on the psychological traits of linked to just one Facebook like can be highly effective in driving clicks and purchases, compared to targeting on demographics alone, a

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Targeting

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