The Weather Channel

The Weather Channel app now lets you know when youre at flu risk via IBM Watson

IBM Watsons AI and machine learning is being leveraged to provide information about the flu season

The Weather Channel

LA sues IBMs Weather Company over deceptive use of data

The city of Los Angeles has filed a lawsuit against a subsidiary of IT giant IBM, accusing the company’s popular weather app of deceptively collecting, sharing, and profiting from the

The Weather Channel

The Weather Company Launches Animated Branded Background Ad Solution

The Weather Company has rolled out an animated branded background advertising solution for The Weather Channel app. The company said the ads take native advertising to the next level by

The Weather Channel

Subaru Teams with Weather Channel for Native Campaign

Car manufacturer Subaru has partnered with The Weather Channel UK to launch a mobile native campaign that promotes the firms leading all-wheel drive vehicle range, targeting adventurous motorists with outdoor

The Weather Channel

The Weather Channel Introduces Self Service Ad Portal

The Weather Channel UK has launched a new Self Service Advertising Portal for small and medium-sized enterprises (SMEs), aimed at giving these businesses the opportunity to set up weather-triggered local

The Weather Channel

IBM Set to Invest $3bn in Internet of Things Unit

IBM has announced it plans to invest $3bn (£2.03bn) over the next four years to establish a new unit focused on the Internet of Things that will built a cloud-based

The Weather Channel

The Weather Channel gets Thunderstruck with AC/DC Campaign

The Weather Channel has partnered with Columbia Records to promote a new album by rock band AC/DC, utilising the companys unique access to meteorological data to trigger a song based

The Weather Channel

#MMLife – At Play With Mobile

The final section of our flagship event Mobile Marketing Life was all about mobile at play, and how mobile is having a transformative effect when it comes to our leisure

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Thomson Launches Weather-based Ad Campaign

Thomson Holidays has partnered with The Weather Channel for a weather-triggered mobile campaign. When app users are experiencing rainy, cloudy, snowy or cold weather between 20 September and 19 October, they

The Weather Channel

The Weather Channel Expands Triggered Advertising Solution

The Weather Channel UK has launched WeatherFX Off-Property, enabling advertisers to utilise the companys unique weather-triggered advertising opportunities outside of its own platforms. The product enables marketers to extend their

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