The Weather Channel

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The Weather Channel

The Weather Channel app now lets you know when youre at flu risk via IBM Watson

IBM Watsons AI and machine learning is being leveraged to provide information about the flu season

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The Weather Channel

LA sues IBMs Weather Company over deceptive use of data

The city of Los Angeles has filed a lawsuit against a subsidiary of IT giant IBM, accusing the company’s popular weather app of deceptively collecting, sharing, and profiting from the

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The Weather Channel

The Weather Company Launches Animated Branded Background Ad Solution

The Weather Company has rolled out an animated branded background advertising solution for The Weather Channel app. The company said the ads take native advertising to the next level by

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The Weather Channel

Subaru Teams with Weather Channel for Native Campaign

Car manufacturer Subaru has partnered with The Weather Channel UK to launch a mobile native campaign that promotes the firms leading all-wheel drive vehicle range, targeting adventurous motorists with outdoor

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The Weather Channel

The Weather Channel Introduces Self Service Ad Portal

The Weather Channel UK has launched a new Self Service Advertising Portal for small and medium-sized enterprises (SMEs), aimed at giving these businesses the opportunity to set up weather-triggered local

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The Weather Channel

IBM Set to Invest $3bn in Internet of Things Unit

IBM has announced it plans to invest $3bn (£2.03bn) over the next four years to establish a new unit focused on the Internet of Things that will built a cloud-based

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The Weather Channel

The Weather Channel gets Thunderstruck with AC/DC Campaign

The Weather Channel has partnered with Columbia Records to promote a new album by rock band AC/DC, utilising the companys unique access to meteorological data to trigger a song based

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The Weather Channel

#MMLife – At Play With Mobile

The final section of our flagship event Mobile Marketing Life was all about mobile at play, and how mobile is having a transformative effect when it comes to our leisure

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The Weather Channel

Thomson Launches Weather-based Ad Campaign

Thomson Holidays has partnered with The Weather Channel for a weather-triggered mobile campaign. When app users are experiencing rainy, cloudy, snowy or cold weather between 20 September and 19 October, they

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The Weather Channel

The Weather Channel Expands Triggered Advertising Solution

The Weather Channel UK has launched WeatherFX Off-Property, enabling advertisers to utilise the companys unique weather-triggered advertising opportunities outside of its own platforms. The product enables marketers to extend their

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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