Three

Three’s planned merger with Vodafone is ‘a clear attack on consumers’ amid £2bn payout to Hong Kong owners
Three

Three’s planned merger with Vodafone is ‘a clear attack on consumers’ amid £2bn payout to Hong Kong owners

Three UK has been accused of profiteering from its planned merger with Vodafone after it paid its Hong Kong-listed owner, CK Hutchinson £2 billion. According to trade union Unite, the

EE, O2, Three and Vodafone sued for £3bn amid alleged abuse of dominant powers and overcharging loyal customers
Three

EE, O2, Three and Vodafone sued for £3bn amid alleged abuse of dominant powers and overcharging loyal customers

Britain’s biggest mobile phone network providers are facing a class action claim that their loyalty customers are being overcharged. According to consumer rights champion and former Citizen’s Advice executive, Justin

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Three

Three celebrates Gogglebox sponsorship with social media prize game

The ‘Lingo Bingo’ game, which is part of a larger integrated campaign, aims to reward the common mobile behaviour of ‘second screening’ by asking viewers play a spot of bingo on their mobile devices while watching the show

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Three

Movers and Shakers: SAP, Three, MMA, Teespring, Criteo, Kwalee, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Three

Bringing 5G to life: Three on its Call of Duty 5G gaming experience

Mobile Marketing had the chance to sit down with Threes Haran Ramachandran to discuss the company’s recent tie-up with Activision to create an immersive Call of Duty 5G gaming experience and what it could mean for the future of home entertainment

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Three

“We want to free the fun”: Three on its digital transformation

Three’s Darran Kolodziej, digital insight manager, and Ruphinder Chahal, eCommerce execution consultant, talk abot the mobile network provider’s digital transformation

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Three

Three launches 5G for homes in London

Three has become the third of the UK’s ‘Big Four’ mobile network operators to switch on 5G, following EE and Vodafone. Unlike its rivals, Three has decided to start with

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Three

Which?: Vodafone, EE, O2 are the UKs worst mobile networks

The UK’s three biggest mobile network providers have been rated as the worst by customers – with Vodafone finishing bottom of the pile for the eighth year in a row

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Three

EE ranked as the number one UK mobile network again

EE has been confirmed as the UK’s leading mobile network operator based on reliability, speed, data, and call and text performance, according to RootMetrics, IHS Markit’s mobile network performance measurement

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Three

EE is the number one mobile network in the UK: report

EE has been ranked as the number one major mobile network in the UK, although struggles along with fellow networks when it comes to consistent coverage on trains. In P3’s

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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