TikTok has announced it will be shutting down its music streaming service. “We are sorry to inform you that TikTok Music will be closing on 28 November 2024,” stated a
TikTok has announced a new a partnership with the International Paralympic Committee (IPC) to bring exclusive coverage of the Paris 2024 Paralympic Games to its global audience. Starting today and
Channel 4 and TikTok are teaming up to engage a new generation with the Paralympic Games, leveraging high-profile content creators to amplify the channel’s Paralympic coverage on the social media
TikTok has revised its advertising policy to permit alcohol ads on the platform, with specific restrictions in place. In its August update, the social media app said it was committed
Social media giant TikTok has enhanced its direct messaging with the launch of TikTok Group Chat, allowing users to create groups of up to 32 people for video sharing and
Amazon has teamed up with TikTok to introduce shoppable ads on the platform. Meanwhile, this collaboration enables users to easily discover and purchase products from Amazon directly within the TikTok
TikTok has launched a new feature called Spotlight, which will include a link in videos related to new or upcoming films and TV shows, directing users to a dedicated landing
TikTok Shop is now preparing to launch in Ireland and Spain this October, with more European countries expected to follow next year, despite recently halting its European expansion plans. According
TikTok has announced ‘TikTok In The House!’, a special live event featuring music, athletes and creators, broadcast from the Team GB House in Paris 2024, with over 50 top creators
TikTok has launched a new partnership with global events marketplace, Eventbrite. As a result, the partnership will empower event creators to advertise their events and sell tickets across various categories,
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support