TikTok dominates in the UK, new research reveals

Brits spend more time on TikTok than any other country in the world, new research has revealed. According to the 2024 Digital 2024: The United Kingdom report,  Brits spend 49 hours and


TikTok’s new ad spotlights online safety features during 2024 Guinness Six Nations

TikTok is raising awareness of its online safety features with a new multi-channel campaign running during the 2024 Guinness Six Nations. The campaign calls on the social media giant’s community


TikTok named official partner of Team GB and ParalympicsGB for Paris 2024

TikTok has been announced as the official partner of Team GB and Paralympics GB in the lead-up to Paris 2024. The partnership aims to help Team GB and ParalympicsGB athletes


TikTok cuts 60 advertising jobs in latest tech layoffs

TikTok has become the latest tech firm to make job cuts laying off at least 60 employees in its sales and advertising division. According to a company spokesperson, the redundancies


TikTok emphasises online safety with Six Nations Rugby partnership

TikTok has partnered with Six Nations Rugby to become Official Fans of both the Guinness Men’s and Women’s Six Nations Championships. As a result, the new deal captures everything from


TikTok enhances app experience for tablets and foldables

TikTok has rolled out an update to enhance the app experience for viewers on larger devices including tablets and foldables. According to the social media giant, the app is now


TikTok launches ‘It Starts on TikTok’ campaign

TikTok has launched a new campaign which spotlights the journeys of discovery starting on the platform. The ‘It Starts on TikTok’ campaign is the social media giant’s first campaign with


TikTok urges marketing industry to ‘be creative again’

TikTok’s Global Head of Business Sofia Hernandez has urged the marketing industry to “be creative again”, as the social media giant launched its What’s Next 2024 Trends Report. According to


TikTok expands Ticketmaster partnership across 20 markets

Ticketmaster and TikTok have expanded their partnership which allows artists to sell tickets to fans directly via the social media app across over 20 countries. As a result of the


TikTok UK debuts ‘Pulse Premiere’ tapping Sky Sports as first approved publisher

Social media platform TikTok has launched its ‘Pulse Premiere’ advertising solution in the UK, securing Sky Sports as its first approved British publisher. TikTok’s ‘Pulse Premiere’ solution allows advertisers to

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