TikTok

TikTok urges marketing industry to ‘be creative again’

TikTok’s Global Head of Business Sofia Hernandez has urged the marketing industry to “be creative again”, as the social media giant launched its What’s Next 2024 Trends Report. According to

TikTok

TikTok expands Ticketmaster partnership across 20 markets

Ticketmaster and TikTok have expanded their partnership which allows artists to sell tickets to fans directly via the social media app across over 20 countries. As a result of the

TikTok

TikTok UK debuts ‘Pulse Premiere’ tapping Sky Sports as first approved publisher

Social media platform TikTok has launched its ‘Pulse Premiere’ advertising solution in the UK, securing Sky Sports as its first approved British publisher. TikTok’s ‘Pulse Premiere’ solution allows advertisers to

TikTok

“Pepsi is generally number one”: Pepsi discusses its recent TikTok football challenge

PepsiCos Director of Digital Transformation & Marketing Capability for Global Beverages, Aman Matharu, discusses the Music Keeps Us Fizzing campaign and TikTok

TikTok

The Brit Awards partners with TikTok, Amazon Music, Mastercard on digital experiences

A podcast series will be debuted on Amazon Music, while hashtag challenges can be expected on TikTok

TikTok

Revolution Beauty launches TikTok beauty pageant

The #CreatorRevolution challenge, which has been dubbed ‘a modern-day beauty pageant for the digital age’, is looking to redefine beauty by inviting people from all walks of life to show off their creative flair against three themes and hashtag challenges

TikTok

Nespresso brings its Talents vertical filmmaking contest to TikTok

For this year’s competition, the theme is ‘Doing is everything’. And Nespresso wants to see the TikTok community show off their creativity and interpret this theme through the #NespressoTalents branded hashtag challenge, which is running alongside the main competition

TikTok

Football publisher Goal launches NXGN campaign with TikTok

NXGN is an annual celebration of the beautiful game’s best up-and-coming talent from across the world, featuring a 50-strong male and 10-strong female list of players who are ranked based on contributions from hundreds of Goal journalists

TikTok

TikTok extends brand safety solution to Australia, Canada, and the UK

The ‘TikTok Brand Safety Solution’, previously only available in the US, applies OpenSlate ratings pre-campaign and then video-level reporting to ensure ads are delivered in a brand-safe environment on TikTok

TikTok

Pepsi gives fans chance to duet with football stars on TikTok

The #PepsiChallenge, developed in partnership with football platform Copa90, encourages fans to demonstrate their own skills and tricks alongside their football favourites in a split-screen video

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