Toyota links up with LadBible to produce Yaris Hybrid road trip social content series

Every fortnight until 9 April, YouTube star Max Fosh will drive the Yaris Hybrid to different destinations, while interviewing a UK celebrity


Toyota, Team GB, and Ocean launch DOOH fitness campaign

Toyota GB is teaming up with Ocean Outdoor to launch an out-of-home activation in support of Team GB’s aim to get people moving ahead of next year’s Olympic Games in


Toyota launches Spanish-language mobile AR ad campaign for the 2020 Corolla

Toyota has partnered with Latino marketing agency Conill and 8th Wall to create an interactive AR mobile ad campaign promoting the new 2020 Toyota Corolla sedan to Spanish-speaking markets. The


SoftBank, Toyota could be lining up a $1bn investment in Ubers self-driving division

Uber is reportedly in talks with a group of investors led by SoftBank and Toyota to invest $1bn or more into the ride-hailing firm’s self-driving vehicle unit. The investment would


Toyota launches AR app to provide a peek inside one of its hybrid models

Toyota has launched an augmented reality (AR) experience to give customers the chance to ‘see inside’ the Japanese automaker’s C-HR model. Toyota GB, the company’s UK arm, worked with digital


Toyota and Uber in $500m deal to develop driverless cars

Dara Khosrowshahi (left), Uber CEO, and Shigeki Tomoyama, executive vice president, Toyota Motor Corporation and president, Toyota Connected Company Japanese automotive brand Toyota is set to expand its partnership with


Pizza Hut, Amazon team with Toyota on self-driving delivery future

Pizza Hut, Amazon, Uber, Mazda, and DiDi Chuxing are amongst the first businesses to partner with Toyota to explore the possibilities of a new concept vehicle designed by the Japanese


Innovation Lab: Martian Beer, Copycat Robots and Laser Hearing

At Mobile Marketing, we’re proud to help tech companies showcase their cutting-edge solutions, whether it’s on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform


Toyota invests in Uber rival Grab, agrees data collaboration

Southeast Asian ride hailing service Grab has received investment from Toyota, adding to the over $2bn funding round led by fellow ride hailing company Didi Chuxing and Japanese internet powerhouse


Toyota introduces safe-driving app that plays parents music when teens speed

Toyota Europe has teamed up with creative agency Saatchi & Saatchi London to launch a smartphone app that deters teens from speeding or using their phones while driving. The Safe

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