Integral Ad Science buys digital advertising transparency provider Amino

In April of last year, IAS partnered with Amino to ‘bridge the transparency gap in programmatic’ by delivering a solution to show advertisers the true cost of their qualified media


Publisher agreements increase transparency on Xandr Monetize SSP

Zoopla is one of the publishers which has allowed Xandr to make seller technology fees on each impression available confidentially to buyers transacting with Xandr Monetize’s SSP Alongside ad fraud, transparency


McDonalds and Tesco commit to cleaning up digital advertising with IAB UK

The brands have committed to only working with Gold Standard certified digital advertising suppliers


AOP partners with Fenestra on sell side supply chain transparency

The Association of Online Publishing (AOP) is teaming up with blockchain ad trading platform Fenestra to increase financial transparency in the sell side supply chain. The pair say the partnership


TripleLift gives buyers confidence by adhering to IAB UKs Transparency FAQs

Native advertising platform TripleLift has become one of the very first native advertising companies to be listed under IAB UK’s Transparency FAQs initiative, echoing its advocacy for IAB UK enterprises.


IAB UK launches digital advertising transparency initiative

The Internet Advertising Bureau (IAB) UK has launched a tool to help buyers understand the digital advertising value chain. In particular, the tool – called ‘Transparency FAQs’ – is aimed


AppNexus unveils fee-transparent SSP for buyers

Adtech firm AppNexus is building on its existing agreements with direct publishers and partnerships with third-party transparency companies to create one of the programmatic ad industrys first fee-transparent supply-side platforms


Dmexco 2018 – Boosting Transparency with Integral Ad Science

Nick Morley, managing director for EMEA at Integral Ad Science, walks Tim Maytom through the state of mobile, the different challenges of the in-app and mobile web environments, and the


Mid-term report

2018 has been a very eventful year so far within the digital advertising and technology spaces – and we’re still only halfway through it. With that in mind, Tyrone Stewart


PubMatic aims to evolve the SSP business model with PubMatic Cloud

Publisher-focused sell-side platform (SSP) PubMatic has announced the launch of a new solution for publishers and tech companies, PubMatic Cloud, that aims to offer firms control over their own programmatic

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