Trinity Mirror

Trinity Mirror to rebrand as Reach following Express acquisition

Trinity Mirror Trinity Mirror, the publisher behind the Daily Mirror and Sunday Mirror, has announced its plans to change its name, as it adds the Daily Express and the Daily

Trinity Mirror

Trinity Mirror purchases publisher behind Daily Express, OK! and more

UK publisher Trinity Mirror, which owns the Daily Mirror national newspaper as well as over 200 regional newspapers, has purchased the publishing assets of Northern & Shell, which include two

Trinity Mirror

Making the most of mobile payments – Trinity Mirror

Mark Challinor, commercial director at Trinity Mirror, looks at the opportunities presented to publishers by direct operator billing. Since joining Trinity Mirror at the beginning of this year, I have

Trinity Mirror

50 Per Cent of YOCs UK Business now comes Through Programmatic Advertising

YOC, a German mobile advertising company, has announced in its annual results of its UK operations that over 50 per cent of its business now comes from programmatic advertising. The

Trinity Mirror

Port in a Storm

Amir Malik, director of programmatic at Trinity Mirror Solutions, looks at the options for news publishers trying to navigate the waves of digital evolution. Speaking candidly, news publishers are having

Trinity Mirror

UK News Publishers Consider Ad Sales Alliance as Digital Dominates

A number of UK newspaper publishers are in talks to form an alliance that would see them setting aside traditional rivalries and working more closely together, in a move prompted

Trinity Mirror

Ad Blocking More Like Climate Change than the Adpocalypse, says PageFair

The current trend towards ad blocking is more like climate change than the ‘adpocalypse’ it is often compared to; the growth in ad blocking by consumers is linear rather than

Trinity Mirror

Mobile More Important to Brands Than Desktop, say Three Quarters of Marketers

72 per cent of marketers believe mobile will be more important to their brand than desktop in 2016. Thats according to a survey of 150 media and marketing industry professionals carried out

Trinity Mirror

Twitter Turns 10: The Industry Reacts

Today marks the 10th anniversary of Twitters launch (or at least, its first tweet). Weve already taken a look back over the companys history, but we also reached out to some of the industrys

Trinity Mirror

Unblock Chain

Another week, another slew of ad blocking news. Last Wednesday, the Government got involved when Culture Secretary John Whittingdale, speaking at the Oxford Media Convention, weighed into the argument, saying: “I

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