The British Heart Foundation (BHF) has launched a new campaign, flatlining live Twitch streams to raise awareness of the consequences of cardiac arrests. In partnership with media agency PHD, the
Just 11 days into the New Year, Google and Twitch announced a raft of job cuts impacting thousands of its employees. In a move mirroring industry turbulence witnessed in the
Streaming platform Twitch has launched a new game and marketing campaign, ‘The Twitch Recap Game’ in a bid to engage with its community. The game, which features a playful twist
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
With ‘multiplayer ads’, reators are able to deliver the same ad to the majority of their stream viewers, as opposed to the targeted ads currently shown to users
The ad is fronted by Xbox’s most popular exclusive character, Halo’s Master Chief, who calls on gamers to ‘make their next game count’ and take on the challenge of approaching their favourite games in a new way
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
Custom clothing platform Teespring has linked up with Twitch, the Amazon-owned streaming platform for gamers, to bring social commerce to gaming audiences. The partnership enables viewers to browse and buy
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
Amazon-owned gaming-focused livestreaming site Twitch has become the latest in a long line of foreign internet services to be blocked in China. According to Chinese tech publication Abacus, Twitch’s iOS
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research