TikTok extends brand safety solution to Australia, Canada, and the UK

The ‘TikTok Brand Safety Solution’, previously only available in the US, applies OpenSlate ratings pre-campaign and then video-level reporting to ensure ads are delivered in a brand-safe environment on TikTok


UK to regulate tech giants through dedicated agency

The Digital Markets Unit, which will be housed within the Competition and Markets Authority (CMA), will work with the likes of Ofcom and the Information Commissioner’s Office to create a code that will govern the behaviour of dominant online players, such as Google and Facebook


Huawei links up with Cambridge Wireless on private 5G testbed

The 5G mobile private network within Cambridge University’s Science Park – which will go live in January 2021 – will enable businesses to undertake research and application in areas such as autonomous vehicles, clean energy, and remote surgery


ABC gets control of Viewability and AV Standards from JICWEBS

ABC has worked closely with JICWEBS in the development of the viewability principles and, most recently, had an input in the development of mobile web and in-app viewability testing


UK marketing budgets continue to struggle in face of coronavirus

In the Q3 2020 edition of the IPA Bellwether Report, 52.6 per cent of marketers recorded a decrease in their budgets, with only 11.6 per cent seeing an increase


Tech Talent Charter launches campaign to address gender inequality

The ‘Doing It Anyway’ campaign features women from a variety of backgrounds who have found careers in tech


Instagram commits to tackling hidden advertising

Facebook Ireland, which operates Instagram in the UK, has committed to making it harder for people to post ads on the app without labelling them correctly


UK digital ad spend took a five per cent hit in H1 2020

Over the first half of the year, video and display ad spend actually grew, with video up 5.7 per cent year-on-year to £1.35bn and display increasing 0.3 per cent to £2.84bn


YouTube expands Select content solution to the UK

YouTube Select enables advertisers to reach relevant consumers by selecting specific content categories to advertise on


Apple brings Health Records to iPhones in UK and Canada

The Health Records feature creates a direct link between medical institutions and a patient’s device, meaning they can see all their allergies, conditions, immunisations, medications, and more in one place

More Stories

Video Interviews

Member Content