The ‘TikTok Brand Safety Solution’, previously only available in the US, applies OpenSlate ratings pre-campaign and then video-level reporting to ensure ads are delivered in a brand-safe environment on TikTok
The Digital Markets Unit, which will be housed within the Competition and Markets Authority (CMA), will work with the likes of Ofcom and the Information Commissioner’s Office to create a code that will govern the behaviour of dominant online players, such as Google and Facebook
The 5G mobile private network within Cambridge University’s Science Park – which will go live in January 2021 – will enable businesses to undertake research and application in areas such as autonomous vehicles, clean energy, and remote surgery
ABC has worked closely with JICWEBS in the development of the viewability principles and, most recently, had an input in the development of mobile web and in-app viewability testing
In the Q3 2020 edition of the IPA Bellwether Report, 52.6 per cent of marketers recorded a decrease in their budgets, with only 11.6 per cent seeing an increase
Facebook Ireland, which operates Instagram in the UK, has committed to making it harder for people to post ads on the app without labelling them correctly
Over the first half of the year, video and display ad spend actually grew, with video up 5.7 per cent year-on-year to £1.35bn and display increasing 0.3 per cent to £2.84bn
The Health Records feature creates a direct link between medical institutions and a patient’s device, meaning they can see all their allergies, conditions, immunisations, medications, and more in one place
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support