Apple enjoyed a good holiday season, posting record quarterly revenues of $78.4bn (£62.4bn) for Q1 2017, slightly up on the Q1 2016 figure of $75.9bn. Net income for the quarter
Affectv, which develops solutions to improve the internet by making advertising relevant, and data-driven marketing company RadiumOne have received a certification seal, that their processes reduce the risk of fraudulent
The Mobile Majority has acquired San Diego-based Bluetooth beacon supplier Gimbal for an undisclosed sum. Gimbal was originally incubated as part of multinational semiconductor and telecommunications company Qualcomm, under the name
The winners in all 34 categories, including four People’s Choice Awards, were revealed at an Awards Ceremony in London this evening, attended by 250 representatives from brands, agencies and mobile
Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, were looking at
New research from Rakuten Marketing has found attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe. This is causing advertisers to report lower
Pokémon Go was the undisputed king of mobile this summer, but as the seasons changed the apps user numbers declined sharply. By September, monthly active users had fallen to 32.4m, from
Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 3o categories. Today, its the turn
Following its initial recall of the Galaxy Note 7 last month due to fire concerns, Samsung has reportedly stopped production of the handset entirely. Acccording to South Koreas Yonhap News Agency,
The first autonomous cars will make their debut in 2020, and the total number of new registrations of autonomous cars is forecast to grow at a compound annual growth rate
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry