Apple enjoyed a good holiday season, posting record quarterly revenues of $78.4bn (£62.4bn) for Q1 2017, slightly up on the Q1 2016 figure of $75.9bn. Net income for the quarter
Affectv, which develops solutions to improve the internet by making advertising relevant, and data-driven marketing company RadiumOne have received a certification seal, that their processes reduce the risk of fraudulent
The Mobile Majority has acquired San Diego-based Bluetooth beacon supplier Gimbal for an undisclosed sum. Gimbal was originally incubated as part of multinational semiconductor and telecommunications company Qualcomm, under the name
The winners in all 34 categories, including four People’s Choice Awards, were revealed at an Awards Ceremony in London this evening, attended by 250 representatives from brands, agencies and mobile
Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, were looking at
New research from Rakuten Marketing has found attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe. This is causing advertisers to report lower
Pokémon Go was the undisputed king of mobile this summer, but as the seasons changed the apps user numbers declined sharply. By September, monthly active users had fallen to 32.4m, from
Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 3o categories. Today, its the turn
Following its initial recall of the Galaxy Note 7 last month due to fire concerns, Samsung has reportedly stopped production of the handset entirely. Acccording to South Koreas Yonhap News Agency,
The first autonomous cars will make their debut in 2020, and the total number of new registrations of autonomous cars is forecast to grow at a compound annual growth rate
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst