Under Armour

Awards Preview – Mobile Marketer of the Year

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, we turn to

Under Armour

Under Armour Sees Success with Cross-device Campaign

Performance sportswear firm Under Armour has revealed the results of a cross device campaign executed by programmatic marketing platform Rocket Fuel. The campaign delivered a 60 per cent increase in

Under Armour

Under Armour Teams with IBM for Wearable Range

Sportswear brand Under Armour has been expanding its tech presence for several years now, developing its own fitness tracking application as well as purchasing MyFitnessPal and MapMyFitness. The brand has

Under Armour

Fitness App Data Reveals US Workout Habits

Fitness tracking apps MyFitnessPal and MapMyFitness have released some of the anonymised data gathered by their services, giving an insight into how American users are tracking their health and exercise

Under Armour

Under Armour Sportswear Acquires MyFitnessPal

Sportswear manufacturer Under Armour has acquired fitness tracking platforms Endomondo and MyFitnessPal with the objective of creating the worlds largest digital health and fitness community. Under Armour, which already owns

Under Armour

Under Armour Promotes Clothing Range with Fitness-Tracking App

Sports clothing and accessories brand Under Armour has launched a new campaign aimed at women called “I Will What I Want”, involving multichannel video and a fitness-tracking app. The app,

More Stories

Video Interviews

Member Content

Resources