Unity

Unity hires Jim Payne as CPO for advertising
Unity

Unity hires Jim Payne as CPO for advertising

Video game development software maker Unity has appointed Jim Payne as its new Chief Product Officer for Advertising.  Payne previously co-founded MoPub, the world’s largest mobile in-app ad server, as well

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Unity

Unity launches program to boost indie mobile game developers

The Game Growth Program will provide developers with access to technology, resources, and funding for user acquisition

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Unity

Creatives are struggling to implement AR, Unity responds with ad unit

Unity Technologies, a video game software development firm, has introduced an augmented reality (AR) ad unit to help advertisers who struggle to implement the technology in advertising. The ad unit,

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Unity

Unity buys the company behind voice chat in Fortnite, PUBG, League of Legends

Video game development company Unity has acquired Vivox, a provider of cross-platform voice and text communication tools for games. Vivox powers the voice chat for hugely popular games such as

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Unity

KamaGames signs exclusive partnership with Unity Ads

KamaGames, one of Europes largest social mobile poker operators, has announced a new exclusive monetisation agreement with Unity Ads, which will see graphic pioneers mediation platform used to provide in-app

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Unity

Lionsgate and Unity want to play a game with Jigsaw virtual room ad

Film studio Lionsgate and Unity Technologies, the leading creation engine for gaming and interactive entertainment, have partnered to create a first-of-its-kind virtual reality ad to support the release of Jigsaw,

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Unity

Xiaomi and Unity Partner for Chinas First Ever Third-Party Ad Network

Unity, the cross-platform game engine, has become the first third-party ad network in any Chinese Android app store after teaming up with Xiaomi, the world’s fourth largest smartphone maker. The

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Unity

Facebook Creating Dedicated Gaming Platform

Five years ago, it felt like you couldnt log into Facebook without someone asking you to name a tractor on their Farmville page or join them in a vampire battle.

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Unity

Twitter Reaches Out to Games Developers with Unity Integration

Twitter has integrated its mobile development service Fabric with popular game engine Unity, enabling developers to embed the social network within the next generation of mobile games and apps. Unity

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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