Universal Pictures

Universal promotes Jurassic World: Fallen Kingdom with Alexa audio adventure

Universal has partnered with Earplay, a leading developer of interactive audio stories, to release Jurassic World Revealed, an interactive audio adventure available on Alexa-enabled devices. Jurassic World Revealed tells a

Universal Pictures

Universal Pictures works with OmniVirt to create AR Pitch Perfect 3 ads

Universal Pictures has teamed up with 360° VR and AR advertising technology company OmniVirt to create an AR ad experience promoting the launch of Pitch Perfect 3. The AR experience,

Universal Pictures

Disney may be joining forces with Fox, Warner, Universal on movie service

Disney has reportedly come to an agreement with ‘several major Hollywood movie studios’ that would see them link up on the company’s digital movie service. Studios including 20th Century Fox,

Universal Pictures

Universal Faces Lawsuit Over Warcraft Movie Spam Messaging

Universal Pictures is facing a proposed class action lawsuit filed on behalf of people who were allegedly spammed with text messages promoting its newly-released Warcraft movie, according to filings made

Universal Pictures

Universal Campaign Boosts Performance with AB Testing

Universal Pictures has reported a 42 per cent improvement in ad performance through AB testing. A display campaign promoting the home release of Fast & Furious 7 in the Netherlands

Universal Pictures

Chiquita and Universal Pictures Enlist the Help of Minions

Fruit company Chiquita has partnered with Universal Pictures to market the Minions movie with an interactive mobile campaign that uses scannable labels on their bananas to engage consumers. The campaign

Universal Pictures

Ouija Points to More Ads on Snapchat Following Trailer

Universal Pictures has branded the 20-second trailer for upcoming horror movie Ouija that was deployed using Snapchat a success, with the short clip being viewed by millions of US users

Universal Pictures

TuneIn Relaunches Radio Platform with Ads from Lexus and Universal Pictures

Radio streaming platform TuneIn has relaunched its apps and website adding greater social sharing functions and new opportunities for brands. TuneIn users and publishers on the platform, which includes some 70,000 radio stations

Universal Pictures

NBCUniversal Launches Beyond the Screen Movie App

NBCUniversal has launched Beyond The Screen, a second-screening app featuring additional content for its releases. The first films to get the Beyond the Screen treatment are Simon Pegg and Edgar

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