Verve

Word-of-mouth sales platform Verve acquires Campus Vacations for $7m

Verve, the global word-of-mouth sales company focused on entertainment and travel, has acquired Campus Vacations, a provider of travel adventures and experiences to students in North America. Through the acquisition,

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Brits are more likely to engage with mobile ads driven by location than generic ones

UK consumers are twice as likely to interact with mobile ads related to the location they are at than generic ads, showing the importance of relevance when serving ads. According

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Location data: How we got here

With thanks to IAB’s Mobile Steering Group – in particular Blis, Factual, Google, MediaCom, Oath, Verve, and Weve – for putting their views forward, this article highlights where location data

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Consumers are happy to share their location with apps, but still concerned about privacy

73 per cent of consumers now allow apps to access their mobile’s location, with 11 per cent saying they always allow apps access. According to a survey of 2,000 UK

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UK mobile ad buyers are getting better at combining data and creative

UK mobile ad buyers are successfully finding ways to combine data and creative teams to maximise the value of mobile data when planning mobile ad campaigns. A study of 204

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Verve moves into Germany with matchinguu acquisition

Location-based mobile marketing company Verve has acquired the German push marketing firm matchinguu. Verve plans to integrate matchinguu’s proximity-based push and in-app notification solution into its Velocity platform to enable

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SDK-derived location data leads to triple-digit ad revenue growth for UK publishers

87 per cent of UK publishers have increased mobile ad yield as a result of location data derived from software development kits (SDKs) – with 20 per cent seeing triple-digit

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Movers & Shakers: Three, SpotX, The Bridge, Verve and OpenX

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry,

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