Vodafone Group’s CEO, Margherita Della Valle, has warned that the Labour government’s goal of nationwide 5G access by 2030 would be unattainable if Vodafone’s proposed £15 billion merger with Three
Vodafone has sold an additional 10% stake in Oak Holdings, the partnership that co-controls Vantage Towers, for €1.3 billion, achieving a planned 50-50 joint ownership structure. As a result, Oak
Vodafone has launched new initiative to increase network capacity for all mobile customers, enhancing the ability to view more high-quality short videos, in partnership with Meta. As a result, the
Vodafone’s Global Creative Director Sabrina Godden has been announced as a keynote speaker at the 2024 Digital Marketing World Forum. DMWF Global, the definitive event for marketing professionals and the
Vodafone has launched a new brand campaign, ‘The Nation’s Network’, starring television and radio presenter, Roman Kemp. ‘The Nation’s Network’ campaign, in partnership with creative agency Leo Burnett, will run
Vodafone’s Media Lead Vanisha Vaghela has highlighted the company’s approach to adapting to the post-cookie era by leveraging AI for more “precise and effective” measurement strategies. Speaking at Advertising Week Europe
Vodafone and Nokia have joined forces to test new internet technology to improve online gaming and video calling, preventing lags. In the first test of its kind using all elements
Vodafone is looking for 300 franchise partners across the UK to launch Vodafone Business IT Hubs in their local areas. Each Hub will have ill have a local territory in
Vodafone has announced the appointment of Max Taylor as its new CEO. Taylor, who currently holds the position of Chief Commercial Officer, will take over from Ahmed Essam in his
VOXI by Vodafone has become the first telecoms company in the UK to launch a large language model (LLM) AI chatbot. The chatbot, which has been developed in partnership with
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
Moloco, a leader in operational machine learning (ML) and performance advertising, today released findings from its latest research study, 2025 State of Mobile Gaming: In-App Purchase Trends of Leading Apps. This
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support