David Murphy sits down with Gavin Stirrat, managing director at Voluum, to talk about the launch of native and video on the companys mobile-first DSP, and how the buy-side needs
Voluum global managing director Gavin Stirrat Marketing and advertising tech company Voluum has signed a deal with Oracle Data Cloud to use Crosswise big data product to deliver a mobile-first
We sit down on the Voluum stand with MD Gavin Stirrat to discuss the companys launch of cross-device and native functionality, the current issues around transparency, and what he made
Mobile World Congress 2017 is just a few days from kicking off, and as always, Mobile Marketing Magazine will be there to cover all the announcements and developments coming out
David Murphy catches up with Gavin Stirrat, managing director of Voluum, to talk about Dmexcos place in the industry, how Voluum is tackling ad fraud at the source, and how
Its a frequently over-used term, but what does “optimisation” actually mean? Gavin Stirrat, global managing director at Voluum, explains why you need to rethink your understanding of one of marketings
This Thursday sees the final shutdown of Apples iAd network, its in-app advertising platform that existed to help app developers and publishers monetise their work. Apple initially shut down the
Gavin Stirratt, global managing director at Voluum, looks at the problem of digital advertising fraud, and the steps being taken to address it. Hacking and fraud have existed for over
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research