Facebook, YouTube, Twitter unify to address harmful content

After more than a year of talks facilitated the WFA-led Global Alliance for Responsible Media (GARM), the social media platforms have all agreed that they will follow definitions for harmful content as laid out by GARM


Movers and Shakers: SoundCloud, WFA, Line, MediaCom, Bidalgo, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the


The WFA is taking proposals on how to implement industry standards

The World Federation of Advertisers (WFA) is seeking ideas and suggestions from member companies on how to improve key issues included in the WFA’s Global Media Charter, which was published


Major advertisers band together with the WFA to improve digital advertising

A group of some of the world’s top advertisers – including Procter & Gamble, Unilever, Mastercard, and Diageo, among others – have joined forces with the World Federation of Advertisers


Unilever, Diageo, Disney go beyond GDPR with support of WFA data manifesto

The World Federation of Advertisers (WFA) has gained support from companies like Unilever, Diageo, Disney, Just Eat, Mars, Pernod Ricard, and Shell in calling on brands to go beyond the

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