Movers & Shakers: Widespace, Mobext UK, GeoPoll

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry,


Widespace Launches 360° Ads with Thomas Cook

Widespace has launched a 360° mobile video ad format, enabling users to to swipe or tilt their device to see different angles of the video. Following initially difficulties getting the format to work outside


Streamview Ads Double Purchase Intent, says Widespace

Following the launch of its StreamView mobile video ad format earlier this year, mobile ad firm Widespace has released the results of a study into user behaviour and the effect


Widespace Launches BrandView Pilot

Mobile ad firm Widespace has launched BrandView, which it says addresses the problems of viewability and brand safety in mobile advertising. The company says that delivers 100 per cent viewable

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