Ocean Outdoor pens Jaguar-sponsored Wimbledon livestream deal

Matches from this year’s Wimbledon Championships will be livestreamed by Ocean Outdoor thanks to a deal with the All England Lawn Tennis Club and BBC Sport. Jaguar will be the


Wimbledon finds success with visual radio content

The All England Lawn Tennis Club (AELTC), host of the Wimbledon Championships, has announced it has seen great success from an innovative platform launched this year that streams live audio


IBM and Wimbledon deploy emotion-detecting AI to build highlights

IBM and the All England Lawn Tennis Club (AELTC) have partnered for many years in an effort to deliver the best possible experience for viewers of the annual Wimbledon Championship.


Wimbledon launches virtual assistant, AI-edited highlights and mixed reality

Wimbledon organiser AELTC (All England Lawn Tennis Club) and IBM have unveiled their technology offering for this summer’s Championships. IBM has been the Championship’s official technology partner since 1990, and


Twitter Livestreaming From Wimbledon

As anyone who saw our video report from Wimbledon posted yesterday will know, social is a big part of the Wimbledon experience. And even bigger this year as, for the


Game, Set, Match: IBM at Wimbledon

David Murphy heads to the Wimbledon Championships to see event sponsor IBMs Data Bunker, and find out how Wimbledon is promoting itself on digital and social.


Wimbledon Reveals 2016 Digital Plans

With the Wimbledon tennis Championships due to kick off Monday week, the All England Lawn Tennis Club(AELTC), which hosts the event, has revealed its plans to cover and amplify this year’s


Game, Set and Match

In any Awards programme, the judges are looking for something pretty special for the Grand Prix Award. In the 2015 Effective Mobile Marketing Awards, they found it in the shape


Infographic: Rolex Wins Wimbledon

Rolex was the sponsor brand mentioned most in social media posts about this years Wimbledon competition, followed by IBM. Thats just one of the facts in the infographic shared exclusively



The past couple of weeks have seen a feast of tennis in SW19 as Serena Williams triumphed in the Ladies’ Singles and Novak Djokavic in the Mens’. But while most

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