Microsoft has more-or-less confirmed the death of Windows 10 Mobile, after a series of tweets from the company’s corporate vice president for Windows, Joe Belfiore, made it clear it was
Microsoft has ended support for Windows Phone 8.1, essentially marking the end of the line for the mobile OS. This isnt the end for Windows on mobile altogether, though. Windows
Microsoft is bringing its Cortana voice recognition platform to iOS and Android device, to tie in with its launch on desktop with the introduction of the Windows 10 desktop OS
Mobile phone developers are speculating that Google may be trying to damage the Windows Phone, following sharp drops in ad revenues for apps on the platform that make use of
Despite efforts to regain their crown as the favoured operating system of enterprise users, BlackBerry has seen its user base plummet below 1m as more and more consumers switch to
Mobile payment company Fortumo has partnered with Indias largest mobile gaming company Octro to power in-app purchases for their most popular game, Teen Patti, on Windows Phone. Fortumos mobile payments
Bing Ads, Microsofts search ads unit, has announced it plans to retire “explicit mobile device targeting”, with all ads run through the system now appearing on desktop computers, smartphones and
BlackBerrys market share in the UK has dipped below Windows Phone for the first time, according to new statistics. In eMarketers latest forecast of mobile phone usage in the UK,
The number of apps available for Windows Phone app has expanded to over 300,000, almost twice the number it had a year ago. While its collection of apps still lags
The growth of wearables continues, with Google Play Store launching a dedicated category for apps that work with wearable technology. The launch comes shortly after the company made the SDK
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support