World Cup

2018 Awards Preview – Most Effective Social Campaign

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.

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World Cup

Urban Airship sets message speed records during World Cup

The World Cup saw a number of surges in mobile engagement as increasingly-connected football fans took to their smartphones and tablets to discuss the drama and excitement of the tournament.

World Cup

15m Brits planning to watch the World Cup final on mobile

Over a fifth of Brits (22 per cent) plan to watch the World cup final on their smartphones and tablets this Sunday, according to new research from experience analytics firms

World Cup

PizzaExpress turns tables into pitches with AR game

Restaurant chain PizzaExpress is looking to tap into consumer excitement around the World Cup with an AR game enabling customers to play a virtual game of football while sat at

World Cup

FIFA teams up with Snapchat for more ways to enjoy the World Cup

As the World Cup continues to roll on, FIFA has joined forces with Snapchat to provide fans with more ways of showing their excitement during the tournament. Through the partnership,

World Cup

VW sponsors Yahoo Sports World Cup video series

Oath has announced that automotive manufacturer Volkswagen has come onboard to sponsor The 32, Yahoo Sports football video series that aims to bring football fans closer to the World Cup.

World Cup

Snapchat unveils range of World Cup promotions as global tournament gets going

Snapchat is hoping that football fans wont be too glued to the World Cup to completely abandon the app for the tournaments duration, and is using a series of World

World Cup

North of England set to have the most engaged fans on social media during the World Cup

As the World Cup gets underway, we can expect people to be spending a large chunk of their time looking away from the football action and sharing their tournament-related experiences

World Cup

Rovio teams up with Everton for World Cup YouTube series

Rovio Entertainment has partnered with Premier League team Everton Football Club to create its latest series based on the firms Angry Birds franchise. Centred on the upcoming World Cup, the

World Cup

Adidas and Nike partner with Bitmojii for World Cup promotion

Sportswear brands Adidas and Nike have teamed up with Bitmoji to enable football fans to wear their favourite World Cup kits this summer. Over 20 iconic football strips will be

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