The AKQA Group will combine Grey’s creative storytelling with AKQA’s experience design skills and house 6,000 employees in more than 50 countries, boasting major clients including Amazon, Netflix, Coca-Cola, Nike, Procter & Gamble, Levi’s, and Volvo
Though The Glitch and VMLY&R will continue to operate as distinct brands and with different organisational structures, The Glitch’s CEO Pooja Jauhari, Co-founder & Chief Creative Officer Rohit Raj, and Co-founder & Content Chief Varun Duggirala will now report to VMLY&R Asia Co-CEO Tripti Lochan
Kantar CEO Eric Salama WPP has agreed to sell 60 per cent of Kantar to private equity firm Bain Capital in a deal which values the business at $4bn (£3.2bn).
eCommerce giant Amazon is the most valuable brand in the world, followed by Apple and Google, according to the 2019 BrandZ Top 100 Most Valuable Global Brands rankings announced today
Waze has teamed up with WPP to make it easier for retail brands to run campaigns on the Google-owned social navigation app. The partnership aims to direct drivers to retail
Advertising giant WPP is set to cut around 3,500 jobs worldwide and shut or merge almost 200 offices as part of a radical restructuring plan, announced today during a lengthy
Mel Edwards (left) and Tamara Ingram Advertising giant WPP is merging its iconic J. Walter Thompson (JWT) advertising agency with its digital arm Wunderman in a high-profile move aimed at
WPP-owned digital agency Wunderman has acquired 2Sales, an eCommerce consultancy that specialises in supporting brands build their business on Amazon and other online marketplaces. 2Sales will become part of Wunderman
WPP has named Mark Read as its new chief executive officer, succeeding Sir Martin Sorrell who departed in April. Read most recently served as joint chief operating officer at the
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research