Yahoo Advertising taps AI to launch Yahoo Creative

Yahoo Advertising has launched a new data-driven ad creative solution, Yahoo Creative. The tool, which leverages AI to customise creative executions across the open web based on the individual viewing


Yahoo Advertising unveils new AI suite

Yahoo Advertising has launched a central AI suite that boosts performance-based solutions within the Yahoo DSP. Yahoo Blueprint has been launched to enhance decision-making, making AI more accessible, and serving


Verizon is selling blogging platform Tumblr to WordPress owner

Tumblr, the once-thriving blogging platform, is being sold to WordPress owner Automattic Inc. for a fraction of its 2013 asking price, according to The Wall Street Journal. In 2013, Yahoo


“People that are changing our lives”: Yahoo Finance talks influential women video series

Lianna Brinded talks to Eileen Burbidge Across the world, there are inspirational leaders and pioneers from all races, ethnicities, backgrounds, sexes, and genders. Some of these people are well-known and


Yahoo aims to reinvent messaging with Together

Less than four months after it killed off its Yahoo Messenger product, Verizon-owned Oath is introducing a new messaging platform called Yahoo Together. Designed for group chats between family, friends


Oath introduces unified suite of solutions for marketers and publishers

Oath, Verizon’s digital media subsidiary, has unified its ad tech offering under a single brand, bringing together the advertising and publishing solutions from its media brands. The suite, called Oath


Tim Armstrong, Verizons head of advertising, reportedly leaving firm

Tim Armstrong, head of media and advertising at Verizon Communications, is reportedly in talks to leave the US mobile network and owner of Oath. According to the Wall Street Journal,


Oath bucks industry trends to offer advertisers targeting based on email contents

Oath, the Verizon-owned digital content unit that operates Yahoo has reportedly been offering advertisers the ability to target users based on the contents of their emails, a practice that has


Its our goal to reach 2bn consumers – Oath one year on

Oath – home to brands like AOL, HuffPost, and Tumblr – has just celebrated its one year anniversary after being setup by US telecoms giant Verizon on the back of


Yahoo updates email offering with rejuvenated mobile web experience

Oaths Yahoo Mail platform is getting a mobile-focused facelift, with an updated mobile web experience and a new app optimised for entry-level Android Go phones. The improved mobile web version

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