YouTube

YouTube partners with Comscore to extend audience measurement
YouTube

YouTube partners with Comscore to extend audience measurement

YouTube has expanded its partnership with Comscore, extending beyond connected TV platforms to encompass video advertising measurement on desktop and mobile browsers, as well as mobile apps. This development is

Snap, YouTube and Pinterest call for better representation of women in advertising
YouTube

Snap, YouTube and Pinterest call for better representation of women in advertising

Social media giants Snap, YouTube and Pinterest have partnered with Women in Advertising, Communications and Leadership (WACL) to launch a new campaign calling for better representation of all women in

YouTube unveils in-app Playables arcade
YouTube

YouTube unveils in-app Playables arcade

YouTube has become the latest company to launch mobile games outside the App Store, introducing “Playables” within the YouTube app. Playables offers free games accessible on the YouTube website or

YouTube teams up with Channel 4 to cover 2024 Paralympics
YouTube

YouTube teams up with Channel 4 to cover 2024 Paralympics

YouTube has partnered with Channel 4 to broadcast every single live sports moment from the 2024 Paralympic Games in Paris. Channel 4, which is the official UK media partner for the games will offer up to

YouTube unveils AI-generated labelling tool to address misinformation
YouTube

YouTube unveils AI-generated labelling tool to address misinformation

YouTube has launched a new element within its Creator Studio, where creators will have to disclose when they upload AI-generated content. YouTubers creators will now be required to check a

The Sidemen enlists Luke ‘the Nuke’ Littler to launch BEST cereal
YouTube

The Sidemen enlists Luke ‘the Nuke’ Littler to launch BEST cereal

YouTubers The Sidemen have drafted in British darts sensation Luke Littler to promote their new cereal brand, BEST. As a result, Littler will appear in BEST’s launch social ad, which

YouTube Premium and Music surpasses 100m subscribers
YouTube

YouTube Premium and Music surpasses 100m subscribers

YouTube Music and YouTube Premium have surpassed 100 million subscribers across over 100 countries, the streaming giant has revealed. The figure includes users who are on free trials, however, the

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YouTube

YouTube expands its TikTok rival to the US

The Shorts beta will gradually roll out to all YouTube users in the US over the next few weeks

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YouTube

YouTube begins showing ads on more videos, but wont be paying creators for it

In an update to the its Terms of Service, YouTube announced its decision to rollout out advertising across more ‘brand safe’ videos, though creators are not eligible for any remuneration

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YouTube

YouTube expands Select content solution to the UK

YouTube Select enables advertisers to reach relevant consumers by selecting specific content categories to advertise on

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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