Snap, YouTube and Pinterest call for better representation of women in advertising

Social media giants Snap, YouTube and Pinterest have partnered with Women in Advertising, Communications and Leadership (WACL) to launch a new campaign calling for better representation of all women in


YouTube unveils in-app Playables arcade

YouTube has become the latest company to launch mobile games outside the App Store, introducing “Playables” within the YouTube app. Playables offers free games accessible on the YouTube website or


YouTube teams up with Channel 4 to cover 2024 Paralympics

YouTube has partnered with Channel 4 to broadcast every single live sports moment from the 2024 Paralympic Games in Paris. Channel 4, which is the official UK media partner for the games will offer up to


YouTube unveils AI-generated labelling tool to address misinformation

YouTube has launched a new element within its Creator Studio, where creators will have to disclose when they upload AI-generated content. YouTubers creators will now be required to check a


The Sidemen enlists Luke ‘the Nuke’ Littler to launch BEST cereal

YouTubers The Sidemen have drafted in British darts sensation Luke Littler to promote their new cereal brand, BEST. As a result, Littler will appear in BEST’s launch social ad, which


YouTube Premium and Music surpasses 100m subscribers

YouTube Music and YouTube Premium have surpassed 100 million subscribers across over 100 countries, the streaming giant has revealed. The figure includes users who are on free trials, however, the


YouTube expands its TikTok rival to the US

The Shorts beta will gradually roll out to all YouTube users in the US over the next few weeks


YouTube begins showing ads on more videos, but wont be paying creators for it

In an update to the its Terms of Service, YouTube announced its decision to rollout out advertising across more ‘brand safe’ videos, though creators are not eligible for any remuneration


YouTube expands Select content solution to the UK

YouTube Select enables advertisers to reach relevant consumers by selecting specific content categories to advertise on


Facebook, YouTube, Twitter unify to address harmful content

After more than a year of talks facilitated the WFA-led Global Alliance for Responsible Media (GARM), the social media platforms have all agreed that they will follow definitions for harmful content as laid out by GARM

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