Movers and Shakers: Global, Zappar, Xaxis, Dynamic Yield, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the


Always-on AR

In the latest in our series of predictions pieces running between Christmas and the New Year, Max Dawes, marketing and partnerships director at Zappar, looks at what’s in store in


Enlighten and Zappar deploy AR posters for World Mental Health Day

With World Mental Health Day taking place on 10 October, AR companies Enlighten and Zappar have teamed up to produce a series of augmented reality-triggering posters for schools, colleges, universities,


Rovio announces AR app aimed at delivering unique brand experiences

Rovio Entertainment, the developer behind the Angry Birds game series, has announced plans to develop a state-of-the-art augmented reality (AR) app codenamed Project Magic. Once completed, the app will deliver


Zappar and Philip Normal deliver an AR-powered t-shirt to celebrate the royal wedding

Fashion designer Philip Normal has joined forces with artist Jock Mooney and Zappar, an augmented reality (AR) app, to celebrate the upcoming royal wedding between Prince Harry and Meghan Markle


Zappar brings Rosie the Riveter to life this International Womens Day

Augmented reality (AR) company Zappar to has teamed up with eLearning consultancy Enlighten and CompTIA, an IT industry non-profit trade association, to celebrate this International Women’s Day with AR-enabled poster


Unibet parent works with Zappar on mixed reality in gambling

Kindred Group, the company behind betting firms including Unibet, Stan James, and 32Red, has teamed up with augmented (AR), virtual (VR), and mixed reality (MR) firm Zappar to explore how


Shazam launches AR platform to bring marketing materials to life

Audio identification app Shazam has launched a scaled AR platform, in partnership with AR experiences developer Zappar, for its brand partners, artists and global users. Shazam, which launched visual recognition


Investment Round: Monzo, Layer, Bigscreen, Zappar and AirMap

Funding rounds and investment arent just the lifeblood that keeps technology firms alive and growing. Theyre also fantastic indicators of which ideas and technologies are catching the interest of the


Center Parcs Uses AR to Bring the Star of its Storybook to Life

Center Parcs has partnered with augmented reality firm Zappar to create festive virtual experiences for guests at five of its villages this Christmas, bringing to life Nutmeg, the baby reindeer,

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