Take That Ties Up with Shazam for Golden Tag Promo

Mobile discovery provider Shazam in conjunction with Polydor Records, has launched a nationwide Take That ‘Golden Tag’ promotion. One lucky winner will get the chance to attend a special Take That performance, followed by an exclusive meet and greet with Gary, Howard, Jason, Mark and Robbie. Shazamers will also get the chance to pre-order Take That’s latest single on iTunes.

Music fans around the world are increasingly using Shazam to discover all about the music they’ve just heard; buy tracks; book tickets to gigs and view music videos. ‘Shazamers’ just hold up their mobile device to ‘tag’ a track they like the sound of. Shazam then matches the music from its database of over 8m tracks and delivers the result, including the track and artist name, cover art, link to buy the music,discography, reviews and more. Over 75m people are already using Shazam and 1m new ‘Shazamers’ are joining every week.

Now, Take That fans in the UK, registered with Shazam, can take part in the Golden Tag promotion when they hear The Flood, the band’s first new single since they reunited in New York last September. The Flood is taken from Take That’s forthcoming album Progress, which is scheduled for release on 22 November. 
The promotion runs from today until 21 November 2010, and is open to registered Shazam users on iPhone and iPod touch, who are UK residents over the age of 18 years. To take part, ensure that the Shazam app is on your iPhone or iPod touch. Register with Shazam by tapping on the ‘Settings’ tab on the app and check your Signup status. To sign up, just enter an email address and a password. Then listen out for Take That’s new single, The Flood and Shazam the track to automatically be entered into the Golden Tag promotion. You will also be offered the chance to pre-order the track on iTunes or buy it immediately once it is released. The winner of the Take That ‘Golden Tag’ on Shazam will be chosen randomly by computer and announced on Monday 29 November 2010.
“We’re always looking for new ways to reach our audiences with relevant and exclusive content,” says Paul Smernicki, director of digital and D2C at Polydor. “Working with Shazam means that from the moment Take That fans tag the new single on the TV or radio and register, they’ll be in with a chance to win this Golden Ticket prize – all direct from their mobile. This is a sure-fire win for both us and the fans.”