Ogden's primary task will be developing commercial opportunities across multiple platforms, and talkbackTHAMES digital will be looking to partner with specialists in creating apps, and mobile social games.
Prior to joining talkbackTHAMES digital, Ogden ran his own business, P1 Sports. The company managed digital rights of sports IP as used in games and applications across multiple platforms. During this time, Ogden oversaw the procurement of licensing agreements with videogames publishers for the likes of Manchester United, The Davis Cup and Frankie Dettori. Ogden was also responsible for the development of the Freddie Flintoff-branded Fantasy Cricket app for Orange UK.
Ogden will report to head of talkbackTHAMES digital, Robert Marsh. Marsh says of the appointment: "Within the ever-evolving digital space, talkbackTHAMES digital prides itself on developing ground-breaking ways for fans to interact with FremantleMedia's brands. Martin brings with him a wealth of experience in working with partners to successfully optimise IP on digital platforms and we look forward to an increase in commercial and creative opportunities for our own IP."
Ogden says: "FremantleMedia has some of the world's most popular entertainment properties, and I am excited to be working with the talented team at talkbackTHAMES digital to help drive innovative digital experiences for new and existing fans."
FremantleMedia's brands include The X Factor, Take Me Out, The Price Is Right, and Neighbours.