TalkSport has partnered with Amazon Alexa for an ad campaign to celebrate the start of the new Premier League football season. The ad shows how busy football fans can use TalkSport and Alexa to stay connected to the game they love.

Created by Pulse Creative, News UKs dedicated agency, the ad shows a Dad listening to TalkSport via Amazons Echo smart speakers. When his team scores an important goal, he celebrates with a huge knee slide, undertaken with such enthusiasm that he ends up sliding through his whole house, much to the bemusement of his family. As he flies through his home, he uses Alexas features to make sure he doesnt miss a moment of the wild celebrations in the stadium.

As demonstrated in the ad, Alexa can also be used to set reminders for upcoming matches and games. The devices featured in the ad include Amazon’s Echo, Echo Show 10, and Echo Show 15.

Media for the campaign was planned and bought by Pulse Media and Hello Yellow. It targets football fans across the UK, and is running until mid-October.

“This campaign is all about bringing the power of two household brands together to showcase the giddy excitement of listening to TalkSport on Alexa,” said TalkSport Head of Marketing, Will Martin. Naturally for TalkSport, the ad is irreverent and full of the passion our listeners are feeling for the return of the Premier League.”