TalkSport unveils Carling as headline sponsor for 2024 Euros

TalkSport has announced that Carling will be its headline sponsor for its coverage of the 2024 Euros.

As a result, the partnership will extend across radio, digital audio, social media, podcasts and YouTube, ensuring fans stay fully engaged with every moment of the tournament.

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Featuring the broadcasters reporters, Carling correspondents will broadcast live from pubs serving the beer across the UK during eight major games.

Additionally, Carling will provide updates from the field, and fans can enjoy tailored social media experiences, including a live outside broadcast TalkSport’s YouTube channel.

TalkSport’s parent company, News Broadcasting, Commercial Director David Wilcox, said: “This Euros 2024 competition, TalkSport is going all in across radio, digital audio, and social media, so it is fantastic to line up such a well-aligned sponsor in Carling who will be bringing us updates from fans on the ground.”

Molson Coors Beverage Company, Carling Brand Director, Lee Willett, continued: “With football being the UK’s favourite beer drinking occasion and Carling being the biggest football fan, we’re excited to be working with talkSPORT again, ensuring Carling is in amongst the action at some of the biggest footballing moments this summer.”

The partnership was brokered by Carling’s agency, Carat UK – part of the Dentsu group, with TalkSport managing the production of assets internally.