TalkTalk Supports X Factor Sponsorship with Mix Off App
- Wednesday, August 27th, 2014
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X Factor sponsor TalkTalk TV is celebrating its sixth consecutive year sponsoring the show with a new app. The TalkTalk Mix Off app gives viewers of the show the chance to star in their own music video. Viewers are encouraged to select a track and video style, record their performance and then upload it to Talk Talks video gallery. Those that get the most public votes will be selected to appear in TalkTalk TV’s X Factor sponsorship bumpers and also feature on TalkTalks TV player, making it available to all 1.1m TalkTalk TV homes. The app will have a variety of filters and graphic effects to give each Mix Off video a unique look and feel.
“Our customers love the exclusive access they get to The X Factor and the chance of being on TV is hugely exciting for many,” said Talk Talk commercial director, Olivia Streatfeild. “Thats why user generated videos are at the heart of this year’s campaign. We want to get everyone involved, whether it’s the whole family, neighbours, and even pets, we cant wait for TalkTalk homes to come together and enjoy one of the best shows on TV even more.”
The app will be available to download from via the Apple App Store and Google play from Saturday. The new series of the X Factor launches the same day on ITV at 8pm.