Content marketing specialist agency Tan Media and native advertising platform Nativo have unveiled a partnership aimed at bringing true native advertising at scale to marketers and publishers in the UK.

The partnership aims to combine the strategic strengths of each company and encourage the adoption of automated native ad solutions to reduce the amount of time and effort spent by marketers syndicating and trafficking brand marketing content across publications, devices and platforms.

“Were excited to partner with a company that understands the power of content marketing and the critical role true native advertising at scale plays in the future of our industry,” said Justin Choi, CEO of Nativo. “Tans depth of content experience, broad publisher reach, and advertiser demand in the UK market coupled with Nativos programmatic native advertising platform makes the promise of true native at scale a reality for brand marketers in the UK.”

“AS weve seen demand for our service accelerate, our main challenge has been scaling content distribution, and reaching and engaging as many consumers as possible within our clients target audiences,” said Adam Rock, managing director at Tan Media. “The partnership with Nativo was an easy decision for us – in a fraction of the time, we can now natively distribute our content to hundreds of relevant websites simultaneously, and then optimise performance seamlessly across desktop and mobile platforms.”