The Royal British Legion has selected Tanla Mobile to run the mobile phone element of its 2008 Poppy Appeal. Tanla will provide a Poppy Download service, enabling members of the public to make a donation to the Appeal using their mobile, and in return, receive a poppy for their mobile phone wallpaper. Tanlas fully-managed service includes billing, content management, mobile portal creation and a customer service helpdesk.
The Royal British Legions Poppy Appeal is one of the best known and supported campaigns in the country. Its aim is to raise funds to support the Legions work in providing financial, social and emotional support to people who have served or are currently serving in the Armed Forces, and their dependants. 
For the first time, The Royal British Legion is including a shortcode number on its nationwide poster campaign, inviting people to show their support by texting POPPY to 80848 to make a 1.50 donation. Alternatively, donations of up to 10 can be made using Payforit (WAP) billing by visiting the 3 and Vodafones Internet portals via the Poppy Appeal  website.
We wanted the mobile phone to play a more prominent role in this years Poppy Appeal and needed to work with an experienced mobile specialist who is comfortable providing the mobile technology for a high-profile, national campaign,  says Russell Thompson OBE, Director of National Events and Fundraising at The Royal British Legion. Tanla Mobile understood how much value mobile phones can add to a campaign. 80848 is a dedicated charity code set up by Tanla that allows The Royal British Legion to take advantage of all charitable donations by SMS.