Mobile brand performance ad company TapIt! has hired Chris Richards as chief technology officer. 

Richardss experience will help him lead development of TapIt!s proprietary mobile ad platform, says the company. “With his extensive background in architecting and implementing scalable software systems in both the commercial and government arenas, the TapIt! team is confident that Chris will continually improve TapIt!s technologies and ensure that Tapit! remains on the cutting edge of innovation in the mobile ad space,” says TapIt! in a statement.

Richards was Millennials Medias fourth hire and was the lead engineer for rich media, product innovation groups and development of Millennials self-service platform, Decktrade. Prior to working in mobile, Richards worked on missiles at defence company Raytheon.

“We are thrilled to have Chris as a member of our dynamic team. His vast domain experience in mobile advertising technology has given us an expedient entrance to the mobile marketplace as well as a game-changing platform that both our team and our partners are extremely excited about,” says Giancarlo Maniaci, TapIt!s CEO. “Chriss leadership and ability to adapt to an ever-changing mobile climate makes him the perfect fit for our company, and we look forward to working together to continue building innovative products and technologies.”