EMMAs

Tapjoy releases The 2018 Guide To Engaging The Holiday Mobile Gamer

Mobile Marketing - Member Content

Tapjoy has released The 2018 Guide To Engaging The Holiday Mobile Gamer.  To produce the report, Tapjoy surveyed 13,500 mobile gamers to determine their play habits, shopping plans, and rewarded ad engagement for the holiday season.

Tapjoy has compiled the latest data on the fast-paced mobile gaming field, generated insights on shopping habits of player demographics, and compared the results with 2017’s results to see where the industry is headed.The report takes a deep dive into holiday trends, including:

  • What game and app categories can expect the biggest lift in ad engagement this holiday season?
  • Which demographics are hungry for entertainment brands?
  • Who’s most likely to convert on mobile commerce campaigns?
  • How can you drive a 3-6X lift in video views, conversions & app installs?  

You can download the full report here.

For more information on how Tapjoy can help maximize your revenue this holiday season, contact the Tapjoy team.