Tapjoy Rolls Out Integrated Attribution Program
- Tuesday, June 2nd, 2015
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App marketing firm Tapjoy has launched an Integrated Attribution Program, designed to enable app marketers to optimize their ad campaigns using independent, third-party attribution data. Initial partners in the program include mobile advertising measurement platform AppsFlyer, a leading; mobile attribution and analytics company Adjust; and Tune, the enterprise platform for mobile attribution and measurement.
App developers using Tapjoy’s analytics dashboard are already able to drive actionable analysis of the downstream results of their Tapjoy user acquisition campaigns, and now by virtue of the Integrated Attribution Program, the same tools can be applied to user acquisition data on close to 1,000 other mobile advertising channels.
Tapjoy said that the availability of this data from AppsFlyer, adjust, Tune, and others consolidated in a single dashboard will offer marketers comprehensive visibility on all of their user acquisition sources, delivering actionable insights against which future campaigns can be optimized based on the ROI.
“Today’s mobile marketers face an incredibly competitive landscape from which to identify, attract, retain and monetize the best customers for their apps, and they need comprehensive tools to power continuous improvement of their customer acquisition efforts,” said Paul Longhenry, SVP business and corporate development, at Tapjoy. “The addition of customer acquisition channel data from these leading attribution tracking partners introduces a powerful new optimization input that should be immediately impactful for developers utilizing the Tapjoy platform.”