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Tapjoy rises into top 10 mobile media sources in Singular ROI Index

Mobile Marketing - Sponsored by: Tapjoy - Member Content

Tapjoy Singular ROI IndexMobile advertising network Tapjoy gained an impressive recognition this month with the release of Singular’s ROI Index. According to Singular’s top mobile media source rankings, Tapjoy has rocketed from fifteenth place to eighth in the span of a single year.

Tapjoy’s Top 10 placement wasn’t the only good news in Singular’s report. The organization can also boast significant growth in EMEA and APAC regions, and an impressive ROI for mobile gaming apps. Tapjoy also ranked seventh place in customer retention for Android platforms, and ninth place overall for non-gaming app categories.

The Singular ROI Index is an in-depth analysis of $1.5bn in advertising spend from 700 distinct media sources. By combining marketing campaign data, mobile attribution metrics, and consumer data, Singular generates a comprehensive picture of performance-driven growth in the mobile space each year.

“I’m immensely proud of our performance teams around the world who put so much effort into increasing our efforts with mobile developers and advertisers,” Tapjoy’s SVP of global performance Sarah Chafer said in a statement. “These results correlate with continued Year-On-Year growth that we fully expect to continue in the years ahead.”

If you’ve been following Tapjoy in recent months, this growth might not be a surprise. Over the past year, this media source frequently made headlines for a variety of mobile advertising benchmarks. A handful from notable examples include:

  • Achieving consistent, year-on-year profitability driven by massive growth in mobile video views. Its platform featured 9,700 new apps from 1,900 in the study period, including hits from Voodoo, Glu, and Hothead Games.
  • Chief revenue officer Shannon Jessup recently won mBolden’s ‘Mobile Growth Leader of the Year’ award. This was one of four awards issued at MGS 2019 in San Francisco to acknowledge exceptional female leaders across mobile, digital, and tech industries.
  • A 2018 Tenjin report named Tapjoy a major advertising network for the growing hyper-casual games genre. Tapjoy excelled as both a hyper-casual user acquisition network and a cost-effective advertising platform.
  • Recognition for its work in “combating fraud and providing transparency” in the 2018 AppsFlyer Performance Index. This acknowledgment placed Tapjoy alongside major media sources like Apple Search Ads, Facebook, Google Ads, and Snapchat.

Tapjoy also made news earlier this month when Jeff Drobick was appointed its new CEO. The former chief product officer will take over the role from Steve Wadsworth, who is transitioning to chairman of the board.

As of writing, Tapjoy offers a global reach of 800m monthly active users, including 150m monthly active users in North America. Its SDK is integrated into over 30,000 mobile apps. Between these growth metrics, recent announcements, and Tapjoy’s knack for gaining various mobile advertising exclusives, we should expect to hear much more from it in the years ahead.