Mobile ad platform Taptica is hoping to expand into the mobile gaming sphere through a partnership with mobile marketing leader Adways Korea.

The partnership will enable global mobile app developers to run effective mobile marketing campaigns in Asia through access to Adways extensive network of apps and games. Taptica is supporting the partnership by opening a new office in Seoul.

Under the terms of the agreement, Taptica and Adways will target the mobile games industry, a key area of focus for Adways, which has offices in 11 Asian countries and an extensive track record for providing comprehensive marketing and ad services.

Taptica will deploy its proprietary technology to leverage big data and, combined with state-of-the-art machine learning, enable quality media targeting at scale across Adways networks.

“Adways has consistently supported global marketing campaigns for mobile developers to gain an entry into the domestic Asian markets,” said Soonam Jeon, vice president of Adways Korea. “Through the two companies global marketing know-how, we hope to achieve a very fruitful partnership.”

“We are delighted to have entered into this partnership wtih Adways, the undisputed leader in the Asian mobile marketing space,” said Hoon Lee, general manager of operations in Korea for Taptica. “Together, we aim to serve the rapidly-growing Korean mobile app business and lead the market expansion. We believe the the Asia-Pacific region, facilitated by this partnership, will be a significant contributor to Tapticas 2017 revenues.”

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