ITN Productions has appointed Miguel Tatay as its head of mobile. Tatay will be tasked with expanding ITN’s interests in mobile, working closely with operators, manufacturers and brands to deliver fresh new content solutions and drive advertising and sponsorship revenues across the platform.

He joins the company from 4th Screen Advertising, where he was responsible for driving new advertising formats and managing international sales partnerships with companies including ITN. He also headed up operator and publisher relationships with companies such as O2, 3, The Guardian, Shazam and Tesco Mobile.

Prior to working at 4th Screen, Tatay was with New Visions Mobile, where he worked on content services and mobile marketing strategies for record labels including EMI, Virgin and Universal. It was here he won a MEFFY Award for the Lily Allen Mobile club – one of the first loyalty-based mobile fan sites.

ITN Productions was behind the first video news service on 3; the first streamed, made-for-mobile news channel on Vodafone; and more recently released a video news app for the iPhone. The company recebtly launched its 10th mobile app, a fashion app to sit alongside apps covering music, video gaming, sports and celebrity news.

“We’re delighted to have someone of Miguel’s calibre join us to head up our mobile business,” says ITN Productions managing director, Mark Browning. “He brings with him years of experience working with leading operators, publishers and brands. As we look to exploit a wider range of our content on mobile, he is the right person to drive our strategy forward.”