Tatty Teddy Goes Mobile

Mobile content firm InfoMedia Services has struck a deal with Carte Blanche Greetings, creators and owners of the Me to You Tatty Teddy brand, to deliver mobile content and a new Card Sender application for the iPhone, in a deal brokered by AT New Media. An Android version is also planned, and as part of the deal, InfoMedia will also distribute static and animated Me to You content, such as wallpapers and screensavers, to UK mobile operators.

InfoMedia says the Me to You Card Sender is the first in a new series of apps to be launched that will cater for all major occasions in the calendar. These will include 10 favourite Me to You e-cards that users will be able to send as many times as they wish. A trial version will be released to give users the chance to try the product for free before they purchase the premium, fully-featured version.
The Me to You Tatty Teddy character is one of the most recognised brands on the UK high street.  Product categories range from plush toys and figurines to confectionery and even bikes. The brand’s bricks and mortar retail presence is backed up by an online retail offering at www.byCarteBlanche.com.

“The Me to You Card Sender app is a way of sending a beautifully illustrated card when you’re on the move, while still communicating love and friendship,” says Carte Blanche Greetings marketing manager, Jocasta Kelsey. “Indeed, Tatty Teddy is the perfect character to seize the moment and show someone you care. We’re delighted to be taking Tatty Teddy mobile, and we look forward to an exciting partnership with InfoMedia as we continue to build our brand through leading-edge technologies.”