TAXI Calls Up Muhlstock

TAXI New York has appointed its Client Service Director, Rich Muhlstock, to the newly-created role of General Manager at TAXI Content, a service launched in August for TAXI clients in Canada and the US. Muhlstock will report to TAXI Content President, Daniel Rabinowicz.
TAXI Contents purpose is to find new ways to connect brands with consumers in all media, whether online, over mobile phones, in videogames or via other media. Designed and overseen by Rabinowicz, TAXI Content conceives and implements these new approaches using internal TAXI resources, or by partnering with outside vendors. Muhlstock, based in New York, was TAXI New Yorks first hire, and has a firm understanding of TAXIs philosophy and approach to solving client problems.
With his nearly 20 years as a marketer, working on both agency and client sides, Rich understands how to turn ideas into reality, says Rabinowicz. Rich also has experience working in evolving media, having led marketing efforts for web and mobile content innovators.
TAXI New York President John Berg adds:
Making Rich General Manager of TAXI Content is a direct reflection of TAXI New Yorks commitment to helping clients connect with consumers in new and powerful ways. Rich brings, to this important role, a passion for and understanding of new media.
TAXI Content works closely with Chokolat, the branded entertainment and television production partner of creative agency TAXI. Since its launch nearly four years ago, Chokolat has produced branded and non-branded content products for clients including ESPN, Nike, Viacom, MSN and the NFL Network.