Airship

Taylor Swift expands her Reputation to a dedicated social network

Tim Maytom

Pop superstar Taylor Swift has partnered with app developer Glu Mobile to launch a new social network designed for her fans, enabling them to access exclusive content including pictures, videos and news shared by Swift herself.

The app, called The Swift Life, is the latest celebrity app created by Glu Mobile, who also designed hit titles like Kim Kardashian: Hollywood and Restaurant Dash: Gordon Ramsay, and worked with stars including Nicki Minaj and Britney Spears. Unlike previous celebrity-related apps, which have tended to be games, Swift’s move into the mobile world is focused on social networking.

The app encourages users to like and share posts to earn animated ‘Taymoji’ stickers and pictures, which can also be purchased with a virtual currency bought within the app. Users can also earn an “extremely rare and valuable Taymoji” that enables them to bump other users’ posts, alerting Swift herself that she should take a look at them.

Users can also access ‘pets’ and activities based around the singer, with weekly events running within the app and popular posts being promoted every day. The app release comes as Swift is prepare for an international tour off the back of her triple-platinum album Reputation.