Channel 4 has partnered with Yorkshire-based coffee brand Taylors of Harrogate to sponsor its weekly light entertainment show, Sunday Brunch.

The long-term deal, running until October 2026, marks a new chapter for the show, as Taylors becomes the latest brand to join its family of sponsors.

Starting 6 April, the campaign will feature Taylors-branded idents during each Sunday Brunch episode.

These idents highlight the family values that are core to Taylors of Harrogate, showing a family preparing for brunch, only to be helped by Taylors employees. The scene then shifts to the Taylors factory with the message, “from our family to yours.”

Alongside the idents, viewers can expect a special segment titled ‘Coffee and TV,’ created just for Taylors. This new feature will highlight Channel 4’s best content for the week, with coffee at its heart. Additionally, Sunday Brunch chef Simon Rimmer will create monthly recipes using different Taylors coffee blends.

Taylors of Harrogate will also be featured in product placements within the show, with branded mugs and coffee products visible during episodes.

Rupinder Downie, Content Solutions Leader, Channel 4 said: “This partnership brings Taylors of Harrogate directly into the Sunday Brunch world with Channel 4’s audience always eager to try new products and recipes. These unique elements once again demonstrate our track record of integrating the brands we work with though sponsorship and product placement with proven results demonstrating that product placement positively shifts how viewers engage with brands!”

Jack Scott-Paul, Taylors Senior Brand Manager, said: “We’re thrilled to join the Sunday Brunch ‘family’ as a chosen partner. As a brand, we pride ourselves on making coffee of the highest quality, and to team up with a show that’s so synonymous with great food and drink is a real pleasure for us.

“It takes a whole lot of fantastic people to make Taylors coffee, so with this partnership, we hope to further bring to life the extra care and attention that goes into each cup of Taylors thanks to our family values and more than a century’s worth of experience in sourcing, blending and roasting high-quality coffee. Our hope is that viewers will enjoy their Sunday Brunch experience even more along with a Taylors coffee.”