Electronics brand TCL has launched a new campaign showcasing the launch of its XL Collection of super-size TVs, featuring superstar players brand partner Arsenal – Bukayo Saka, Gabriel Jesus and Mohamed Elneny.

The one-minute film shows the Arsenal players explaining the benefits of the new collection, in a bid to highlight the brand’s vision to ‘inspire greatness on and off the pitch’.

Filmed in London, the advert underscores the large size C805K QD-Mini LED 4K HDR Premium 1500nits Smart Google TV making it “perfect for watching fast-moving sports”, the brand noted.

The news comes after TCL recently announced an extension of its global partnership with FIBA, following a highly successful six-year collaboration starting in 2018.

As a result, the brand commits to uniting fans through the power of basketball and “inspiring greatness”.

TCL Vice President Wei Xue said: “Over the years, the TCL brand has become synonymous with sports excellence through our strategic cooperation and ecosystem of innovative products that improve lives and experiences.

“We are delighted to continue as a FIBA Global Partner and further accelerate the development and progress of basketball globally.”

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