In Pictures: TCL showcases 2024 product lineup in immersive experience

Today [8 May 2024], TCL hosted an immersive experience showcasing its 2024 product lineup.

For the first time in the UK, the electronics company highlighted its full TCL ecosystem, including its new 115″ television, home appliances and latest TCL smartphones.

Mobile Marketing Magazine went down and visited the showcase in Bromley to see what was on offer.

Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday

The space showcased its new 115″ television, which is due to be released later this year, at the entrance of the event prompting guests to take a photo with the “huge” TV.

Guests were invited to join the immersive experience of the brand’s items, including product tours and hands-on demonstrations.

The space also showcased TCL’s newest mobile models as well as a sneak peek into what is being launched next.

Alongside mobiles, the electronics company also showcased its wearable devices including the TCL Glasses NXTWEAR-Smart Glasses, allowing guests to immerse themselves in a 140″ screen anywhere, anytime.

TCL UK & Ireland Country Director, William Paterson told Mobile Marketing Magazine: “I believe the showcase demonstrates the strength, capability, and size of TCL.

“As you walk through the home, you encounter the entire TCL product ecosystem, including TVs, soundbars, smartphones, tablets, broadband products, and even a large fridge freezer that caught my eye.”

He added: “This immersive experience allows us to showcase our extensive TCL product range effectively, highlighting the breadth of our ecosystem.”