Teads Hires Todd Tran as SVP of Programmatic and Mobile

Teads Todd TranTeads has appointed Todd Tran as global SVP of programmatic and mobile.

Trans 14-year career in digital and mobile advertising has included EMEA general manager of iAd at Apple, EMEA managing director of WPP’s mobile advertising busines Joule, and most recently managing director of international at Millennial Media.

At Teads, Tran will lead the companys SSP, exchange and mobile offerings, which Teads says reflects its increasing push into mobile and programmatic video.

“Programmatic is an important part of the future of video advertising, but brands need reassurance their ads will be seen and are placed in a safe environment,” said Tran. “I’m looking forward to leading the charge at Teads during this exciting time for the industry.”