NatWest has launched a new campaign featuring Team GB stars, Sir Chris Hoy, Max Whitlock OBE and Emily Campbell, in the run-up to the 2024 Paris Olympics.

The campaign, created in partnership with Pitch Marketing Group aims to motivate Brits to reach their personal goals.

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As a result, the banking company’s 90-second spot will mark the start of Team GB’s activation campaign, which follows on from the bank recently unveiling its first campaign for the sporting event, ‘Whatever your goals, let’s get going’,.

NatWest CMO, Margaret Jobling said: “As Team GB’s official banking partner, we are incredibly excited to be supporting the athletes headed to the 2024 Paris Olympic Games.

“As well as getting behind Team GB we’re hoping to inspire people across the nation to come together to support the team – and to get going to reach own goals – whatever they may be. Our Team GB athletes are hugely inspiring, so we hope their words and experiences can help motivate the nation. So whatever your goals – let’s get going.”

Pitch Head of Partnerships, Abigail Russell added: “With so much uncertainty across the country and a lack of optimism about the future, we’re proud to launch NatWest’s team talk to inspire the nation, a culturally relevant campaign which encourages people to get off the starting blocks and take the first steps towards achieving their goals.

“And who better to deliver this message than some of Britain’s most inspirational Olympic athletes? It’s been a joy to work with such an energised, passionate and brave team and we look forward to continuing to roll out the campaign during the Summer as Olympic fever builds throughout the country.”