BlueTalk, the company behind mobile football fan community TeamBlogger, has signed a partnership with Atlas Premium Brands to distribute exclusive Chelsea FC and Real Madrid mobile content to markets in Asia and Africa.

Atlas Premium Brands is Chelseas exclusive rights holder for Indonesia, Vietnam, Thailand, Africa and the Middle East, and Real Madrids rights holder in South Africa.

The partnership will see TeamBloggers community platform distribute content such as match photos, player profiles, ringtones, mobile games, and user self-generated content to these new global markets.

“We are thrilled that such prestigious football brands have decided to go for a new technology like ours and in regions where growth is booming and uniting the fans more important than ever,”  says Frederic Schroyens, CEO of BlueTalk.

Nigel Tatlock, CEO of Atlas Premium Brands says: “Clubs like Chelsea FC and Real Madrid have a huge appeal in these emerging markets.” The customized service will be available through a selected network of telecom operators and media partners.