Genemation, which specialises in facial computer vision technology, and SnG technologies, a specialist in mobile consumer engagement, have announced a partnership to offer consumer brands, image rights owners and advertising agencies a unique new media marketing platform to attract and retain consumers, enabling them to enage with brands in innovative, unique and compelling ways.
Users of mobile phones and other image-capture device such as the EyeToy and webcams, social networking sites, and virtual online worlds such as Second Life, are increasingly demanding control of the media they interact with, as well as the ability to generate their own content, and to personalise their mobile devices, the companies say. To address this, Genemation and SnG have combined their technologies to empower brands and their marketing agencies.
Genemation has developed GenMobile, a server side application that enables the automatic finding of a face in an image uploaded from any image capture device. Once detected, the face can be automatically modified in a variety of fun ways that are pre-determined by the user, or placed in another image, then forwarded automatically to a pre-designated location, such as another mobile, a website, email address or other online network.
SnG technologies Ltd has developed Inflite, an On-device Portal (ODP) mobile consumer engagement platform. Inflite is an end-to-end solution which provides the mobile consumer with a visually compelling, easy to use portal to access products and services of value to them. The brand and its marketing message is central to the mobile service. Inflite is installed on the the consumers handset, and provides anytime, anywhere access to the brand and its products and services.
GenMobile, together with Inflite, offers the mobile consumer a fun and easy-to-use service where they can capture images of themselves, friends and family from their mobile phone and apply fun transformations. They can then send the results for free to other Inflite users. The service is provided to the consumer in a mobile application where the Brand and its message are highly visible.
Examples of how GenMobile can be used include placing or superimposing a face in another image, such as a movie scene or wallpaper; adding accessories to a face, such as glasses, a beard or make-up; or mixing a users face with that of a celebrity to produce synthetic offspring and see what they would look like.
The Inflite platform enables consumers to send and receive free text, picture and video messages, and allows brands to send targeted promotional messages at no cost. The messages can include video and sound clips. It enables user-generated content to be quickly and easily shared between a brands mobile Inflite community; and it enables a brand to see how consumers are interacting with their services. Inflite is fully managed service, with service provisioning, hosting and monitoring carried out by SnG.
Theres more information on Genemation here, and more on SnG technologies here.