Tech Veteran Takes Mippin CEO Role

Mippin, the free mobile media service that makes discovering, consuming, and sharing content on mobile phones easy, has appointed Judy Gibbons as CEO. Gibbons has 25 years of technology experience at Microsoft, Apple Computer and Hewlett Packard, and has twice been ranked as one of the top 20 most influential European business women by the Wall Street Journal Europe. She joins the two original Mippin founders, Scott Beaumont and Robin Jewsbury, and retains her role as a venture partner at the leading technology investment firm Accel Partners. Her previous positions include Corporate Vice President of MSN Global Sales & Marketing at Microsoft Corp, and board member of mobile operator O2, prior to its acquisition by Telefonica.
Additionally, in advance of the launch of the iPhone 3G, Mippin has further enhanced its service for iPhone. The refined version benefits from faster performance and a number of user interface improvements that make finding, discovering and sharing interesting content more intuitive and effective.
Mippin also works perfectly well on regular handsets, bringing together a broad range of streamlined content for any mobile phone with a web browser. Mippin automatically remembers a users preferences and displays their favourite sites directly on the homepage, where they can also see what is popular across the Mippin community.
Since the launch of the service in October 2007 Mippin has built a worldwide audience that consumes over 10 million page views a month across 146 countries using 1,300 different devices. It has also accumulated more than 12 million stories from 20,000+ web sites, all perfectly formatted for any browser on any phone, and served over 20 million ads from partners including AdMob and Screentonic. During this time, Mippin has achieved an average clickthrough in excess of 3% with content contextual ads averaging 15%. To try Mippin, type www.mippin.com into any browser on any phone.

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