Ted Baker Launches Responsive eCommerce Site

TEDBAKER_USBritish clothing brand Ted Baker has relaunched its US website with a new focus on responsive design.

The new site brings the companys US web presence in line with the responsive site that was launched in the UK last October. The brand has reported a 48 per cent uplift in eCommerce business in the UK in the first half of 2014, which it attributes to the new sites improved customer experience.

Using two highly flexible page templates, men and women browsing the site are guided along two different journeys, each with the same level of customer service thats expected in-store and tailored to their behaviour and interest in different products and collections.

The sites relaunch was led by multichannel commerce consultancy Neoworks, and was implemented on the Hybris commerce platform to deliver a seamless customer experience that enhances Ted Bakers omni-channel capabilities.

“Everything produced under the Ted Baker name has his personality,” said Craig Smith, brand communication director for Ted Baker. “Teds growth in the US has been particularly strong and the new no ordinary designer website will continue to write this story of success.

“At Ted Baker we work really hard to provide the best customer experience across all touch points. Teds presence in the US is growing exponentially and the deployment of a new website in this region will help to consolidate our strategic objectives and international presence.”

“To be successful in todays global, highly competitive B2C market, retailers need to deliver real-time, contextual, consistent, and relevant experiences regardless of channel or device,” said Rob Shaw, vice president of new business in EMEA and MEE for Hybris. “It is always highly rewarding when a giant of a brand, such as Ted Baker, understands the need for the right mix and recognises the significant benefits that a state-of-the-art eCommerce site can bring both to the business and its relationship with its customers.”